Assets
We focus on the assets and strengths of people, communities, and neighborhoods rather than perceived weakness and liability. An asset-based approach reflects a specific mindset. We know that entrepreneurial talent and energy exist in every community and can be developed to fuel community revitalization.
Action
Talk is cheap. We are practitioners first, working towards meaningful results that make a real impact to residents and community members.
Impact
We work to provide real resources, real support, and real change. We work to improve the material reality of people, families, and neighborhoods.
Justice
The disinvestment we see in communities and neighborhood across the country is not an accident but the result of centuries of racist laws and practices. We are leading a movement to even the playing field and replace poverty with opportunity.
Adaptability
We are not stuck in traditional business methods of support to our neighborhood entrepreneurs. We adapt our tools to match the reality and potential of our communities.